BEYOND CHRON, The Voice of the Rest
Press release by Kate Creps, Heart of the City Farmers’ Market
Heart of the City Farmers’ Market, located in the heart of San Francisco at the UN Plaza in the Civic Center on Wednesdays and Sundays, is celebrating thirty years of bringing affordable, locally-grown produce from small farms to a low-income community that lacks a grocery store.
We invite the community to join us for our 30th Anniversary Festival, held during the market day on Wednesday, September 14, at San Francisco’s UN Plaza in the Civic Center (Market Street between 7th and 8th above the Civic Center BART station) from 9:00 a.m. to 4:00 p.m.
The event will feature:
Special discounts on our farmers’ fruits and vegetables at the height of the summer season
Live music all day on stage
Free face painting, balloon animals, hoola hooping
Heart of the City Farmers’ Market history exhibit, “Heart of the City Trivia Game,” and “Heart of the City Scavenger Hunt” with free prizes
Farm family biographies on every tent
Special guests UN Plaza Gift Gallery vendors.
Kids who participated in the market’s “Healthy Heart of the City” Nutrition Education Workshop series use art to say thank you to farmers. Farmers will vote at the festival to determine three winners, who will receive a gift basket of produce and a $100 certificate to the market.
1:00pm Birthday Program on stage will feature:
A look back at 30 years of being farmer-run by market founders and City officials. Reaffirming our commitment to the mid-market revitalization effort with remarks by Mayor Ed Lee, Supervisor Jane Kim, and Carolyn Diamond, Market Street Association Executive Director.
Recognition of market’s successful EBT program and kick-off announcement of “Healthy Heart of the City Campaign,” our commitment to give back to the community through nutrition education outreach workshops, increasing access to and awareness of our EBT program and WIC benefits for families and seniors, and providing health information and resource distribution at the market through partnerships with local heath organizations.
Press are welcome, press kits and interviews available:
30-year farmer Board Member
Formerly-homeless neighborhood resident sweeper who has turned his life around with the help of his job keeping the market clean for visitors, winner of Heart of the City’s “Heart of Gold” award
Market Manager who has been with the market 30 years
Heart of the City Farmers’ Market, at San Francisco’s UN Plaza on Wednesdays and Sundays from 7am to 5pm, was created to bring high-quality and reasonably priced produce from small local farms to the heart of the San Francisco, as well as to support and sustain California’s small-scale growers.
We are an independent non-profit that is run by its farmers, many of whom have been selling here for 30 years, with a mission to bring healthy food and nutrition education outreach to a neighborhood that lacks a grocery store. Over 75% of food stamps used at San Francisco farmers markets are used here.
To keep stall fees low so prices stay affordable for this low-income community, our market operates on a shoestring budget and we are fondly known as “The People’s Market” for our diversity and grassroots cooperative structure. Since the market’s first day 1981, we’ve been committed to our mission of helping to create a healthy Heart of the City.