Pedro and Rosie Medina and their family have grown berries on 30 acres in Watsonville for more than 15 years. Pedro’s father began as a berry picker and then became a broker, eventually learning how to grow berries himself. He bought land and started Medina Berry Farms. The farm is now run by the second and third generation of Medinas, who are hoping to pass on the family legacy to the fourth generation. Though the farm grows other fruits and vegetables, the berries are the Medina’s pride and joy. They recently added greenhouse-like tunnels to cover the berries, since berries are so easily damaged by rain. With these changes and improvements, Medina Berry Farms can bring their delicious, pesticide-free berries to customers with more options and less interruption.